Requirement

Capture the urbane residential living offered by a market-redefining beachside development, and make it irresistibly glamorous to both national and international audiences.

Response

Invite prospective buyers to ‘inhabit the extraordinary’ – a brand proposition campaigned across multiple channels through an evocative, photography-led aesthetic that set STK apart in look, tone and desirability.

Result

382 apartments sold within 12 months.