Requirement

Harness everything that makes a Brunswick lifestyle uniquely appealing – the character and characters, cafés, bars and restaurants – and galvanise them into an identity and marketing campaign for a new local property development.

Response

In a happening ‘hood’ ‘like’ Brunswick, B-ing is believing – an idea expressed phonetically by the development’s name, and reinforced by its photo essay style imagery, showcasing the area’s idiosyncrasies and eccentricities.

Result

50% of all apartments sold off-market in just eight weeks.