Contact
47 Market Street,
South Melbourne, Victoria, 3205
Australia
New business enquiries
Michelle Savona
michelle@savi.com.au
+61 3 9521 5570
Parkside
A new community beside the park
Requirement
Devise a long-term, multi-stage product and brand strategy that optimises ROI for Frasers Property Australia (formally Australand) and Citta Property Group on a 20-hectare development site, adjacent to inner Melbourne’s largest green space, Royal Park.
Response
Create a neighbourhood, not a collection of apartment buildings: our brand essence- ‘a new community beside the park’- informing the umbrella brand, Parkside and its social media-linked website; The Park Club health and fitness facility; an ongoing program of community events; and in collaboration with Mim Design and SJB Architects, a brand new in-situ display suite.
Result
A fresh precinct master brand whose equity will both strengthen, and be strengthened by, each new sub-branded development over the ensuing 10+ years.
Brandmark
Typeface
Parkside precinct
Sub brands
Hero photography
Website
Display suite
Branded collateral
