Requirement

Weave East Brunswick’s European heritage, our client’s childhood connection to the suburb, and the unique benefits of his hectare – sized local property development into a compelling, differentiated brand proposition.

Response

Position the development as ‘a luxury of space’—a place where old world heritage meets modern sophistication—then apply a distinctly Italian sensibility to every communication touch point: everything from its name, which is Italian for ‘hectare’, to the contemporary Euro styling and colour grading of the original photography.

Result

Campaign just breaking with strong early interest.