47 Market Street,
South Melbourne, Victoria, 3205
Ensure the brand for an art deco – styled, boutique residential development embodies the opulent, privileged living for which its Toorak setting is renowned.
Evoking the grandeur and glamour of the 1930s, we themed our campaign 'A Return to Greatness'. Expressing the project’s architectural and interior inspiration through a series of sumptuous, detail – rich photographic tableaus, we transposed the exquisite craftsmanship, materiality and optimism of that golden era into a contemporary setting, implying levels of luxury to satisfy even the most discerning buyer.
Our campaign photography was also notable for its use of Bvlgari jewellery—a collaboration consummated at the Neale Whitaker hosted launch event, held at the brand’s flagship store in Melbourne.
Extremely high interest translating directly into immediate sales, with five of the seven residences sold within two months of the Bvlgari launch event.
Projects like this don't come along everyday, which is why I took my time in researching and selecting the very best creative team to be in charge for the creative direction of taking my product to market.Read More
From the outset your team have performed as consummate professionals, taking us through an end-to-end strategy that perfectly balances the busi-ness needs along with the creative 'heart' of our project.
I've always felt that you've respected my views enough to understand what I am ultimately trying to achieve, but have also been courageous enough to challenge my ideas where you felt we could break out of the traditional mould and try something different.
The results speak for themselves with our project launching to market on 3rd May and with 4 out of 7 apartments already sold, we simply couldn't be happier with the results. The results are evident from a business and financial perspective with our recent sales, but I also take great pride in commissioning you to design a creative legacy that will be around longer than our sales period.
Managing Director - Easton