Contact
47 Market Street,
South Melbourne, Victoria, 3205
Australia
New business enquiries
Michelle Savona
michelle@savi.com.au
+61 3 9521 5570
Pace
living beyond
Requirement
An integrated developer builder with a 20-year history, Pace aspired to accelerate their expansion in the Melbourne market. Our task: review their existing brand with a need to align how Pace look, feel and act with their business ambition.
Response
Engaging with a cross section of Pace employees through a rigorous brand strategy process, we determined that a complete refresh was required. Using the insights gathered, we developed Pace’s brand idea and brand strategy. Interpreting this strategy visually, our recrafted wordmark presents with a bold confidence, the vertical and horizontal strokes of the ‘P’ forming a raking arrowhead to symbolise ongoing growth and success. As an integral part of the rebrand, we also developed a location-based project naming system that promotes each new development individually, while constantly building equity in the Pace brand.
Result
The rebrand has greatly elevated Pace’s market visibility, enabling continued growth and accelerated success.
Brand & tagline
Old & new brand
The new Pace
Pace project naming system
Location photography
Printed collateral
Pace of Collingwood campaign
Uniforms & vehicles
