Contact
47 Market Street,
South Melbourne, Victoria, 3205
Australia
New business enquiries
Michelle Savona
michelle@savi.com.au
+61 3 9521 5570
Apt. Carlton
Considered Carlton living
Requirement
Turn small-ish apartment footprints into a major attraction by creating a holistic brand and design solution for a Carlton multi-residential development.
Response
Invited to contribute at the building design stage, we forged a strong USP by helping integrate space optimising furniture and storage ideas into the apartment floor plans, and a plethora of smart resident amenities throughout communal areas. ‘Small but perfectly considered’ became our mantra for the communications design that followed. The brand ‘apt’, we abbreviated from the word ‘apartment’. Its chameleonic wordmark, we derived from a basic cube. And the deceptively simple square collateral? An origami brochure cover that unfolded to reveal a map of the area. All an embodiment of 'Considered Carlton Living'.
Result
95% of the 143 apartments were sold within 11 months of its October 2014 launch.
Brandmark
Hero photography
Video
Website
Display suite
Printed collateral
