Requirement

Accelerate the humble sneaker’s ascent from street wear symbol to luxury icon for a new, hybrid retailer fusing high-touch merchandising, with high-tech point of purchase.

Response

Blend retro and avant-garde influences to fashion a ‘Future Street’ brand identity in collaboration with interior designers, March Studio.

Result

In-store perma crowds confirm the sneaker-wearing elite of Melbourne and Sydney are, in every sense, invested in both the brand and business model.