Contact

Studio 3/31 Izett Street,
Prahran, Victoria, 3181
Australia

info@savi.com.au
+ 61 3 9521 5570

New business enquiries

Michelle Savona
michelle@savi.com.au
+61 3 9521 5570

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Parkside
A new community beside the park

Requirement

Devise a long-term, multi-stage product and brand strategy that optimises ROI for Frasers Property Australia (formally Australand) and Citta Property Group on a 20-hectare development site, adjacent to inner Melbourne’s largest green space, Royal Park.


Response

Create a neighbourhood, not a collection of apartment buildings: our brand essence- ‘a new community beside the park’- informing the umbrella brand, Parkside and its social media-linked website; The Park Club health and fitness facility; an ongoing program of community events; and in collaboration with Mim Design and SJB Architects, a brand new in-situ display suite.


Result

A fresh precinct master brand whose equity will both strengthen, and be strengthened by, each new sub-branded development over the ensuing 10+ years.

  • Services included

  • Brand strategy
  • Name generation
  • Brand creation
  • Art direction
  • Typography
  • Print
  • Web design
  • Web development
  • Advertising
  • Environmental design
  • Signage

Brandmark

Typeface

Parkside precinct

Project Images | Parkside

Sub brands

ParksideParksideParkside

Hero photography

ParksideParksideParksideParkside

Website

ParksideParksideParkside

Display suite

ParksideParksideParksideParksideParksideParksideParksideParksideParkside

Branded collateral

ParksideParksideParkside