47 Market Street,
South Melbourne, Victoria, 3205
Put a 126 apartment luxury development and its Moonee Ponds location, ‘on the map’ as a coveted residential address for homebuyers and investors, alike.
Abbreviate the suburb name into a catchy, campaignable project brand, then promote it by leveraging the likeability and credibility of high – profile style maven, Darren Palmer, in the dual roles of collaborator and ambassador—a one man double act that inspired superior interiors, aspirational collateral and a PR bonanza.
55% of apartments sold within months of its October 2014 launch. Now 100% sold.