Savi Communications

MOPO
MO.mentous PO.ssibilities

Requirement

Put a 126 apartment luxury development and its Moonee Ponds location, ‘on the map’ as a coveted residential address for homebuyers and investors, alike.

Response

Abbreviate the suburb name into a catchy, campaignable project brand, then promote it by leveraging the likeability and credibility of high – profile style maven, Darren Palmer, in the dual roles of collaborator and ambassador—a one man double act that inspired superior interiors, aspirational collateral and a PR bonanza.

Result

55% of apartments sold within months of its October 2014 launch. Now 100% sold.

Services included

Brand strategy
Name generation
Brand creation
Art direction
Typography
Print management
Web design
Web build
Advertising
Environmental design
Signage
Media strategy
Media buying
Media monitoring

Brandmark & Brand language

Brand ambassador and appointed interior designer Darren Palmer

Darren Palmer

“I was very pleased to be brought in by the Savi team to collaborate on such a great project. Working with a fantastic team together we were able to create a project like nothing else in the market. Having the Savi team to collaborate with and working from their branding as a starting point helped my team deliver a cohesive and beautiful result. It's now one of my favourite projects.”