Requirement

Establish a brand identity for a hair salon whose styling philosophy forsakes fad and fashion, and instead, encourages each client to express their individuality.

Response

Take the brand’s core principle, ‘individuality’, and embody it philosophically, physically and in practice through a distinctive brand positioning—Uniquely You; a lovingly articulated brand ethos; and a suite of web, motion and printed executions in which every element is at once different, yet part of a greater, equally individual, whole.

Result

Having opened a third location, the salon now has more clients than ever—all of them expressing individuality through both their hairstyling, and their personal choice of appointment cards and other collateral.