Studio 3/31 Izett Street,
Prahran, Victoria, 3181
Turn a ‘one short block from the CBD, one short walk from Carlton’ geographical advantage into a compelling brand proposition and marketing campaign for a premium 193 – apartment development.
Define the brand essence as – ‘a position of distinction’ – and articulate this essence via name, The Eminence; through the heroic ‘E’ and flanking ‘Cs’ of our brand mark monogram; and with the vintage poster style illustrations we commissioned –the latter tapping into Carlton's European heritage, elevating the development above its rivals and their me – too model – centric, photographic clutter.
35% of stock pre – sold in less than a month.