Requirement

Capture the urbane residential living offered by a market-redefining beachside development, and make it irresistibly glamorous to both national and international audiences.

Response

Invite prospective buyers to ‘inhabit the extraordinary’—a brand proposition campaigned across multiple channels through an evocative, photography-led aesthetic that set STK apart in look, tone and desirability.

Result

382 apartments sold within 12 months.