Requirement

Re-imagine the identity for Myrtaceae Winery’s Rosé sub-brand in preparation for the release and upscale re-positioning of its 2013 vintage.

Response

Build a story into every bottle by casting Selwyns Fault line – a geological feature that cleaves Myrtaceae Winery – as the eye-catching visual hero of the re-designed identity.

Result

Increased number of bottles selling at a 10% premium over the previous vintage’s cellar door price.