Contact
Victoria
47 Market Street,
South Melbourne
VIC 3205
Australia
Selwyns Fault
Refreshing a Rosé
Requirement
Re-imagine the identity for Myrtaceae Winery’s Rosé sub-brand in preparation for the release and upscale re-positioning of its 2013 vintage.
Response
Build a story into every bottle by casting Selwyns Fault line – a geological feature that cleaves Myrtaceae Winery – as the eye-catching visual hero of the re-designed identity.
Result
Increased number of bottles selling at a 10% premium over the previous vintage’s cellar door price.
Brandmark
Illustration
Product
