Studio 3/31 Izett Street,
Prahran, Victoria, 3181
+ 61 3 9521 5570

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Michelle Savona
+61 3 9521 5570

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Flourish Parkside
Where you'll flourish


Further enhance the Parkside precinct master brand by launching a stage two sub-brand that’s refreshingly individual yet also reassuringly familiar, as an evolutionary complement to our campaign for 'Thrive', Parkside's initial release.


In 'Flourish', we devised a name not only thematically coherent, but also inspirational; its sentiment informing both the joyous exuberance of the project's commissioned illustrations, and its custom-lettered alphabet.

Together, these distinctive elements formed a versatile brand toolkit that brought a delightful charm to the development, and decisive cut-through to its local and international advertising.


Flourish sales eclipsed those of Thrive, the highly successful initial stage of the Parkside precinct

  • Services included

  • Brand strategy
  • Name generation
  • Brand creation
  • Art direction
  • Typography
  • Print management
  • Advertising
  • Environmental design
  • Signage
  • Media monitoring



Project Images | Flourish Parkside

Custom typeface

Project Images | Flourish Parkside

Hero photography

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Project Images | Flourish Parkside

Valerie Case, Project Marketing Manager

Savi continue to bring a breath of fresh air as the stages of our Parkside apartment precinct evolve. Flourish captured the essence of this unique Parkville location by conveying playful animated tones with a vibrant colour palette while importantly providing cut-though in our marketing communications.

Project Video

Display suite

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Printed collateral

Project Images | Flourish Parkside
Project Images | Flourish Parkside
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Project Images | Flourish Parkside