47 Market Street,
South Melbourne, Victoria, 3205
Coinciding with their growth – fuelled relocation to larger premises, CBG architects and interior designers sought to distil their market differentiation into a clear and compelling brand proposition.
Our brand strategy work led us to develop CBG’s new tagline; ‘Timeless Form’. Mirroring the firm’s commitment to championing deeply considered built environment outcomes that transcend current trends, we visualised the brand with a palette of bold neutral tones, and a striking language of graphic blocks that vary in quantity and rhythm according to the context of each unique application. The hero arrangement – symbolising the company’s history, present and future – comprises three equally spaced squares, one for the initial letter from the surname of CBG’s trio of name partners: Crema, Bahramis and Giordano.
A new identity to herald a new era; one that honours and celebrates CBG’s care and commitment to every project they undertake.
Having worked on numerous projects with Savi Communications over the last decade, it was without hesitation that we turned to them when looking to develop a new brand, image, and marketing strategy for CBG Architects.Read More
CBG Architects has been operating for over 40 years, with a wealth of experience and
knowledge. We found Savi to be extremely respectful of this history to evolve the
CBG persona into a more contemporary brand. Their efforts to involve, understand,
and excite CBG during the process, coupled with their design flair, experience, and
professionalism has resulted in a considered and unique new image we are extremely
The branding results are visible to all, but beyond the final product, Savi made the journey to get there exciting, memorable, and enjoyable.
Managing Director - CBG Architects