Requirement

Launch an internationally renowned property developer onto the local market via a multi-residential project that combined the prestige of an A-list Camberwell address, with the appeal of an affordable price tag.

Response

Position the development as a limited edition — an idea expressed through the name, Camberwell.Ltd; tagline, a privileged life; and the understated sophistication of the brand identity and collateral imagery.

Result

80% of apartments sold within four months.