Contact
Victoria
47 Market Street,
South Melbourne
VIC 3205
Australia
Alpha 14 Property Group
Developing a boutique brand
Requirement
Re-invent a property developer’s brand identity to support their evolved position in the market; an advance they have achieved by working exclusively with exacting craftsmen and prioritising clean finishes for high-end results.
Response
Referencing the client’s name ‘Alpha 14’ to fashion a strikingly graphic, stylised monogram incorporating the first letter of the Greek alphabet 'alpha', a capital A and the numeral 14.
Result
Alpha 14 is now in the top echelon of boutique apartment developers in Melbourne and pursuing their ambition to be number one.
Brandmark
Art direction
Collateral
Website
