Studio 3/31 Izett Street,
Prahran, Victoria, 3181
Create a brand, identity and advertising campaign that brings to life the kindred spirit shared by the suburb of St Kilda, and a premium multi-residential development situated on one of its most famous streets.
St Kilda in a word? 'Authentic'. A quality equally evident in the development's architecture and materiality. Thus the photo essay we commissioned sought to reflect the real St Kilda—the weird and the wonderful. Likewise our '181 Fitzroy Street St Kilda' brand, a seemingly prosaic name that spoke volumes, and whose palindromic numerals symbolised the balanced life such an address could offer; a balance verbalised by our tagline, and visualised graphically by bold blocks of bisected colours.
Another extremely successful outcome, with 93% of apartments sold within 40 weeks.